Structure, communication and strategy for a consistent relationship with the market

Investor Relations requires more than just meeting regulatory obligations. It requires clarity in communication, consistency in information and the ability to respond to the expectations of investors, analysts and regulators.

SUMAQ, in partnership with JMTreiger Consultoria, works on structuring, evaluating and developing the Investor Relations area, connecting strategy, communication and operations.

For private or public companies, already listed or preparing for the capital markets.

Consultoria de RI - Profissionais em ambiente de mercado financeiro

A complete approach to structure and evolve IR

SUMAQ's work covers different stages of the IR area, from team formation to strategic review and operational support in critical situations, such as IPOs and reorganizations.

The consulting fronts are structured to work in a complementary way, allowing continuous evolution and alignment with market requirements.

Executive Training

Strategic preparation for consistent performance in capital markets

Perception Studies

Understand how the market sees your company

Repositioning and Review

A complete vision to evolve your IR strategy

Interim IR

Strategic and operational support in critical moments

Executive Training

Strategic preparation for consistent performance in capital markets

SUMAQ conducts training programs and Executive Training for the formation of new IR teams, as well as for their update.

The seminars, workshops and coaching programs for In Company executives offered by SUMAQ have a workload of up to 16 hours of joint work and a comprehensive schedule, based on the IR Extension Courses already structured and offered with the Extension Courses Center (CCE) and IAG at PUC-Rio.

The programs are flexible and may include specific complementary modules:

Media training
Crisis management
Compliance and Corporate Governance for IR
Prevention of confidential information leaks
Obligations of statutory directors
Capacitação Executiva - Profissionais em ambiente corporativo
Perception Studies

Understand how the market sees your company

SUMAQ provides Qualitative Research or Perception Studies on the IR team's performance with the Market. We measure the degree of satisfaction of institutional investors (Buy Side) and Financial Analysts from investment banks (Sell Side) evaluating the IR area's performance from the market's perspective.

The analysis covers aspects such as:

Speed of service
Accuracy of information provided
Proactivity of the IR team
Evaluation of corporate presentations
Evaluation of market communication tools
Evaluation of participation and presence levels at events
Evaluation of access to top management
Performance of directors with the market
Level of team knowledge about the company

This diagnosis allows identifying improvement points and repositioning opportunities based on real data.

Repositioning and Process Review

A complete vision to evolve your IR strategy

SUMAQ offers an audit service corresponding to an IR Reassessment Program, which provides a 360-degree view - internal and external - of the results obtained so far.

The approach allows:

Evaluate work processes, tools used and the adequacy and technical knowledge levels of the teams involved
Also include benchmarking with companies in the same segment or sector
Capture opinions, criticisms and suggestions from sell side and buy side market analysts via perception study, also included

At the end, a workshop is held with company managers to present the results and define an evolution plan for the IR strategy.

Reposition your IR strategy based on data and structured analysis.

Acting as Interim IR Area

Strategic and operational support in critical moments

The success of an Initial Public Offering (IPO) depends fundamentally on the adequate and early preparation of all teams involved, as well as the company's adaptation to its new obligations, new levels of transparency in communication with the capital market and in meeting its legal obligations.

SUMAQ acts on an interim basis in structuring or operating the IR area, especially in moments of greater complexity, such as IPOs, reorganizations or internal transitions.

Setting Up New Area

Recruitment and selection of professionals
Provision of compact IR website
Development of corporate presentations
Training of the new team

Operation and Service

Setting up the initial IR website
Planning quarterly and annual disclosures
Announcements, Releases and Material Facts
Legal filings and CVM/SEC protocols
Conference Calls and Webcasts
Support during IPOs and financial operations
Media Training and Crisis Management

This approach ensures continuity, consistency and security in the relationship with the market.

Business partnership background

Strengthen your relationship with the market

A well-structured Investor Relations area is fundamental for the company's credibility, stakeholder relationships and access to capital markets.

SUMAQ acts as a strategic partner in building and evolving this structure, ensuring alignment between communication, strategy and operations.